Discover How Downy Touch-Activated Scent Works

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How Downy Fresh Protect Works

Motion-Activated Odor Neutralization

As you move throughout your day, motion-activated fresheners neutralize bad odors—perfect for working out.

All-Day Odor Protection

Provides 24-hour neutralization—like a deodorant for your clothes—and keeps your family smelling fresh and clean.

Use a Little or a Lot

Use half a cap (to the middle) for everyday odor protection. Use a whole cap (to the top) for maximum protection.

How to Use Fresh Protect

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Shake beads into cap-middle line for everyday odor protection, top for MAXIMUM. Toss into drum before starting washer. Add Ultra Downy fabric conditioner and detergent to drawer. Add clothes, set cycle, and being Fresh Protecting!

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Shake beads into cap as desired Toss into drum before starting washer. Add conditioner and detergent according to washer instructions. Add clothes, set cycle, and start.

Downy Protects the Clothes You Love

We put a GoPro® in a washing machine.

What really happens to your favorite clothes during the laundry process? We put a camera into a washing machine to find out first-hand.

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Downy protects against stretching.

Your clothes go through a lot during the laundry process. The average top-loader washer thrashes your clothes 3000 times every wash. Protect your clothes from stretching out of shape with the fiber level protection of Downy Fabric Softener.

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Downy protects against fading.

The friction and heat from the laundry process can damage fibers, in fact some dryers on medium heat can reach temperatures hot enough to cook ribs. This fiber damage can dull the colors of your favorite clothes, so use Downy Fabric Conditioner to protect your fabrics from fading away too soon.

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